Free Diagnostic Tools

Is Your
Marketing
Bleeding?

These aren't feel-good quizzes. These are the exact questions a fractional CMO and former agency insider uses to find what's bleeding your budget. Pick your scorecard, answer honestly, and find out where you stand.

Choose a scorecard:
Performance Marketing
Performance Marketing Scorecard
Diagnose your Meta, Google, and Email accounts against senior-level benchmarks. 15 questions per channel.
Up to 45 Q
Select channels:
Meta
Google
Email
or
Agency Management
Agency Evaluation Scorecard
Find out if your agency is a true partner — or a vendor bleeding your budget. 19 questions across 4 dimensions.
19 Q
or
Channel Strategy
Which Channel Should You Start With?
15 questions about your business model, budget, infrastructure, and readiness. Get a specific channel recommendation — or find out what to fix before you spend a dollar.
15 Q

Want Someone to Fix This?

Brett Vance works with a small number of DTC, PE-backed, and lead gen businesses as a fractional CMO. If your score is keeping you up at night, let's talk.

Book a Call

Want Someone to Build This With You?

Brett Vance works with DTC, PE-backed, and lead gen businesses as a fractional CMO. If you want a senior hand on the wheel as you build out your paid media program, let us talk.

Book a Call
Ready to Hold Your Agency Accountable?

Brett Vance works with DTC, PE-backed, and lead gen businesses as a fractional CMO. If your score concerns you, lets talk.

Book a Call
Free 7-Day Email Course

What Your Agency
Won't Tell You

Seven emails. Seven things your paid media agency knows but won't say out loud — about reporting, attribution, budget conversations, and why switching feels impossible. Written by someone who's been on both sides of the table.

Free. No spam. Unsubscribe anytime.