StopBleedingBudgetMarketing agency
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Sheets & Giggles
View as table
| Metric | Every $1 spent | Revenue back | Change |
|---|---|---|---|
| Return on spend | 1 | 4 | 4x |
View as table
| Metric | Before the shift | After | Change |
|---|---|---|---|
| Ad spend | 100 | 60 | -40% |
| Revenue | 100 | 100 | Held |
| ROAS | 100 | 166 | +66% |
The situation
The brand ran a large influencer program alongside paid social. Then cost of goods tripled almost overnight, and the mandate flipped from growth to survival.
What we changed
At the new cost basis, some of the catalog couldn't be sold profitably at any ad cost. Better targeting wasn't going to fix that.
We moved spend behind the products that could absorb the new economics, and worked out the balance between shipping, price and discount depth so the offer made money again. On the influencer side, we held the program to a return it could sustain.
The result
The influencer program sustained 4x ROAS across more than $500k of spend. After the cost shock, revenue held flat on 40% less spend, with ROAS up 66%.
We pay for ourselves.
We make your ads more efficient, so the same budget brings in more customers. If we aren't paying for ourselves in 12 months, we'll either write you a check for 90 days of retainer or we'll work for free until we are. How it works →
Figures are percentage changes from the client's own account. Absolute revenue withheld under client confidentiality.