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We pay for ourselves.

We make your ads more efficient, so the same budget brings in more customers. That's how we pay for ourselves. If we aren't paying for ourselves in 12 months, you pick: we write you a check for 90 days of your retainer, or we work for free until we are.

1. Before you sign

We meet, look at your numbers together, and agree on two things:

• Your starting point. Where your ads are today. We call this your baseline.
• What paying for ourselves means for your business. The number we're aiming at, and how we measure it.

Both go in writing in your contract before you pay us anything. If we don't think we can pay for ourselves on your account, we'll tell you, and we won't offer you a contract.

2. Why the baseline matters

The guarantee covers your ads. If something outside your ads changes your business, like losing a big wholesale account or a sales channel, the ads didn't cause it and can't be expected to replace it. The baseline keeps the promise about what we control. If your business changes in a big way, we agree a new baseline together.

3. For 12 months

You stay a paying client for at least 12 months. We run your ads and send you a report every week, so you always know where you stand against the number.

4. At month 12

We compare your last 90 days to your baseline, using the measure in your contract.

• We paid for ourselves: good. That was the job.
• We didn't: you pick one.
  • A check for 90 days of your retainer.
  • Free work. We keep running your ads at no fee until they reach the agreed number.

Who qualifies

• Businesses spending $10K+ a month on ads.
• A paying client for at least 12 months.
• A baseline and target agreed in writing before the contract starts.

This page explains the guarantee in plain English. Your contract has the exact terms, and if the two ever differ, your contract is what counts.

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