StopBleedingBudgetMarketing agency
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Architectural Products
View as table
| Metric | Before | With us | Change |
|---|---|---|---|
| Leads | 100 | 142 | +42% |
| Deals closed | 100 | 165 | +65% |
| Cost per lead | 100 | 90 | -10% |
The situation
A high-ticket product sold through a sales team across several metro areas. Google Ads was optimizing toward form fills, so it bought whatever leads were cheapest, whether or not they ever bought a door.
What we changed
We closed the loop between the CRM and Google Ads, so the platform received each lead's status along with the form fill. Once Google could see which leads became deals, it stopped buying the cheap ones.
The result
Deals grew 65% on 42% more leads. If this were volume growth alone, those two numbers would move together. The gap between them is lead quality going up, while cost per lead fell 10%.
We pay for ourselves.
We make your ads more efficient, so the same budget brings in more customers. If we aren't paying for ourselves in 12 months, we'll either write you a check for 90 days of retainer or we'll work for free until we are. How it works →
Figures are percentage changes from the client's own account. Absolute revenue withheld under client confidentiality.